Privacy policy


Privacy Policy



Last updated: January 10, 2026


DeepSleep operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a personalized shopping experience (the “Services”).


DeepSleep is powered by Shopify, which enables us to provide the Services to you.


This Privacy Policy describes how we collect, use, and disclose personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.


If there is any conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal data.


Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.





What Personal Data Do We Collect or Process?



When we use the term “personal data”, we refer to information that identifies you or could reasonably be linked to you.


Personal data does not include information that has been collected anonymously or has been anonymized so that it can no longer be associated with you.


Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences derived from this data:


Contact information, including:


  • name
  • billing address
  • shipping address
  • postal address
  • phone number
  • email address



Financial information, including:


  • credit card and debit card numbers
  • payment card information
  • financial account information
  • transaction details
  • payment method
  • payment confirmations



Account information, including:


  • username
  • password
  • security questions
  • preferences
  • account settings



Transaction information, including:


  • items viewed
  • items added to cart
  • wishlist items
  • purchases
  • returns
  • exchanges
  • cancellations
  • past transactions



Communication data, including information you provide when contacting customer support or communicating with us.


Device information, including:


  • device data
  • browser data
  • network connection data
  • IP address
  • unique identifiers



Usage data, including information about how you interact with the Services, such as how and when you browse or engage with our website.





Sources of Personal Data



We may collect personal data from the following sources:


Directly from you


For example when you:


  • create an account
  • use the Services
  • communicate with us
  • submit your information through forms



Automatically through the Services


For example when you:


  • visit our website
  • use our products or services
  • interact with cookies or similar technologies



From service providers


We may collect data when service providers enable certain technologies or process your data on our behalf.


From partners and other third parties


We may also receive personal data from marketing partners or analytics providers.





How We Use Your Personal Data



Depending on how you interact with us, we may use personal data for the following purposes:



Providing, Customizing, and Improving the Services



We use your personal data to provide the Services to you, including:


  • processing payments
  • fulfilling orders
  • shipping products
  • managing your account
  • storing preferences
  • enabling reviews
  • facilitating returns and exchanges
  • providing personalized product recommendations



We may also use your data to improve and optimize our Services.





Marketing and Advertising



We may use your personal data for marketing purposes, including:


  • sending promotional emails or SMS
  • sending postal marketing
  • displaying targeted advertisements



This may include ads based on products you previously viewed, added to cart, or purchased.





Security and Fraud Prevention



We use personal data to:


  • authenticate your account
  • detect fraudulent activity
  • investigate suspicious transactions
  • protect our platform and customers



You are responsible for keeping your login credentials secure. We strongly recommend that you do not share your password or account access with others.





Communication with You



We may use your personal data to:


  • provide customer support
  • respond to inquiries
  • manage our relationship with you






Legal Compliance



We may process personal data to comply with legal obligations or to respond to lawful requests from authorities, including:


  • law enforcement requests
  • subpoenas
  • legal investigations
  • enforcement of our terms or policies






How We Share Personal Data



Under certain circumstances we may share your personal data with third parties for legitimate purposes described in this Privacy Policy.


These circumstances may include:


Service Providers


Including providers that support our business operations, such as:


  • IT management
  • payment processing
  • analytics
  • cloud storage
  • customer support
  • shipping and fulfillment





Marketing and Advertising Partners


We may share data with partners that help us provide advertising and marketing services.


For example, Shopify enables personalized advertising through third-party services based on your interactions across different merchants and websites.


Our marketing partners use your data according to their own privacy policies.


Depending on your location, you may have the right to opt out of targeted advertising.




Third-Party Integrations


We may share data if you request or consent to such sharing, for example:


  • product delivery services
  • social media widgets
  • social login integrations





Corporate Affiliates


We may share personal data within our corporate group or with affiliated companies.




Business Transactions


Personal data may be transferred during:


  • mergers
  • acquisitions
  • bankruptcy proceedings



We may also disclose information to comply with legal obligations or protect our rights.





Relationship with Shopify



Our store is hosted on Shopify.


Shopify collects and processes personal data related to your interaction with our store to provide and improve the Services.


Information you submit may be transferred to Shopify and third parties located in other countries.


Shopify may also process data across merchants to enable certain platform features and analytics.


For more information about Shopify’s data practices, please review Shopify’s Privacy Policy:


https://privacy.shopify.com


You may also exercise certain rights regarding data processed by Shopify through their privacy portal.





Third-Party Websites and Links



Our Services may contain links to third-party websites or platforms.


We are not responsible for the privacy practices or security of those websites.


You should review their privacy policies and terms before providing personal information.


Information you share publicly, including on social media platforms, may be visible to others.





Children’s Data



Our Services are not intended for children.


We do not knowingly collect personal data from individuals under the age of majority in their country.


If you believe that a child has provided us with personal data, please contact us so we can delete the information.


At the time of writing, we do not knowingly sell or share personal data of individuals under 16 years of age.





Security and Data Retention



No security system is completely secure.


We cannot guarantee absolute protection of your data.


Information transmitted online may carry risks.


We recommend avoiding insecure channels when sending sensitive information.


We retain personal data only as long as necessary for purposes such as:


  • managing your account
  • providing Services
  • complying with legal obligations
  • resolving disputes
  • enforcing agreements






Your Rights and Choices



Depending on your location, you may have certain rights regarding your personal data.


These rights may include:


Right of Access


You may request access to personal data we hold about you.


Right to Deletion


You may request deletion of your personal data.


Right to Correction


You may request correction of inaccurate information.


Right to Data Portability


You may request a copy of your personal data or request that it be transferred to another provider.


Communication Preferences


You may unsubscribe from marketing emails at any time using the unsubscribe link.


You may still receive non-marketing communications regarding orders or your account.





Additional Rights for EU / EEA / UK Residents



If you reside in the European Economic Area or the United Kingdom, you may also have the right to:


Object to processing


You may object to certain uses of your personal data.


Restrict processing


You may request that we limit how we process your data.


Withdraw consent


If processing is based on your consent, you may withdraw that consent at any time.


This will not affect processing carried out before consent was withdrawn.





Exercising Your Rights



You may exercise your rights by contacting us using the details provided below.


We may need to verify your identity before processing your request.


You may authorize an agent to submit a request on your behalf.


We will respond to your request as required by applicable law.





Complaints



If you have concerns about how we process your personal data, please contact us.


You may also have the right to file a complaint with your local data protection authority.


For residents of the European Economic Area, a list of supervisory authorities can be found online.





International Data Transfers



Your personal data may be transferred, stored, and processed outside your country of residence.


When transferring data outside the European Economic Area or the United Kingdom, we rely on recognized safeguards such as:


  • Standard Contractual Clauses approved by the European Commission
  • equivalent UK transfer mechanisms



unless the destination country provides an adequate level of data protection.





Changes to This Privacy Policy



We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons.


The updated version will be published on this page and the Last Updated date will be revised.





Contact



If you have questions about this Privacy Policy or our data practices, or if you wish to exercise your rights, you may contact us at:


Email:

blaxxbird@gmail.com


For the purposes of applicable data protection laws, we are the data controller of your personal data.